Follow Slashdot blog updates by subscribing to our blog RSS feed


Forgot your password?
Slashdot Deals: Cyber Monday Sale! Courses ranging from coding to project management - all eLearning deals 25% off with coupon code "CYBERMONDAY25". ×

Submission + - Facebook tests Want button to hoard user data, save its stock price (

colinneagle writes: Facebook is currently testing "want" and "collect" buttons on roughly a third of users, but will eventually roll out the new ecommerce-focused tools to 100% of U.S. users.

The company is working with Victoria's Secret, Pottery Barn, Michael Kors, Wayfair, Neiman Marcus, and Smith Optics.

The difference between "liking" and "wanting" would be like discovering the holy grail of datamining. Inside Facebook said that although the "Want" button is different than the Want plugin that developer Tom Waddington noticed in June, the company may eventually offer it as a plugin.

Unsurprisingly, Facebook wants to keep people on the site as opposed to leaving to visit Pinterest. Collections will offer retailers a Pinterest-like option to engage buyers, offer users a way to collect images, while also collecting even more data about users. For example, Facebook asks, "Why are you collecting this?" Regardless of a user's answer, the wants and collects will surely be used to deliver targeted ads. Eventually, the Collections feature could help Facebook generate more revenue.

This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Facebook tests Want button to hoard user data, save its stock price

Comments Filter:

All Finagle Laws may be bypassed by learning the simple art of doing without thinking.