You would probably see a similar evolution as you see in TV Network logos or logos of other brands. Following the Zeitgeist, they would adapt to what's "cool" or "hip" (or whatever other word is currently hip or cool to describe hip or cool...). In the 50s, they'd have been serious and business-y, in the 60s they would have been down to earth, in the 70s flashy, in the 80s neon-flashy, in the 90s they'd have started spinning and today they'd be "we're too cool for a logo, so we just got this piece of design
Remember, this is the Internet Age, where incomplete, under-researched, poorly written, fluffy snippets of stuff everyone in the target audience already knows is passed off as news. Modern America: Life, Liberty and the pursuit of Entertainment.
And lacking BSD, they miss the story of the two Texans reacting to the BSD daemon T-shirt, one of the best stories in BSD history.
Thanks! I had been looking for that story.
Last time I saw it, it was reprinted in an Ericsson company-internal Unix course compendium, under the title "Devil worshipping in Texas".
There, it was illustrated with a three-year-old girl wearing a BSD tshirt and looking mischievous...
I first read it in 'Getting Started with FreeBSD' - a shortened, printed version of the FreeBSD handbook, if I recall correctly. I had to go to a local free software distributor to buy the CD-ROMs and a printed manual. I'm guessing this was 1997 or 98, and I desperately wanted an operating system that wasn't Windows 95. I've still got the disk package floating around somewhere - version 2.2.6.
Agreed, and uninteresting, not deserving space at Slashdot. Lacks also Debian (which is an interesting story, unlike these). The only actual things I've learned is that Microsoft's logo's colors are very "visible", and some RedHat guy wore a red lacrose hat. Fail.
I particularly enjoy the FedEx logo. The first time I noticed the hidden arrow in the middle of it my eyes were opened to the uniqueness and thought that goes into some companies logo.
If we're talking about logotypes in general, there's actually quite a lot of interesting reading:
Coke vs. Pepsi branding [underconsideration.com] Paul Rand's staggeringly impressive portfolio [areaofdesign.com] (More here [paul-rand.com]) -- IBM, NeXT, OS/2, ABC, Enron, Westinghouse, and UPS logos were all designed by Rand. Rand also proposed (a fairly swanky) new logo for Ford in the 60s, although the company continues [muscularmustangs.com] to use the same logo that it did in 1912. Famous logo nicknames [identityworks.com] Raymond Loewy designed [raymondloewy.com] quite a few iconic oil company logos (and the US mail!). Best and [underconsideration.com]
This has to be the logo with the geekiest "explanation" you're likely to see.
The logo is probably only appreciated by geeks. But the real kicker is the story behind the logo. I'm guessing that only a few geeks will fully appreciate it.
http://syntience.com/aboutlogo.html [syntience.com]
Woefully incomplete (Score:5, Interesting)
What about Amiga? Commodore? The Mac 'smile'? MS-DOS?
The article's pretty scant on details even for the logos they did describe. Commodore might not be around any more, but their logo remains iconic.
Re:Woefully incomplete (Score:4, Interesting)
Re: (Score:3, Insightful)
You would probably see a similar evolution as you see in TV Network logos or logos of other brands. Following the Zeitgeist, they would adapt to what's "cool" or "hip" (or whatever other word is currently hip or cool to describe hip or cool...). In the 50s, they'd have been serious and business-y, in the 60s they would have been down to earth, in the 70s flashy, in the 80s neon-flashy, in the 90s they'd have started spinning and today they'd be "we're too cool for a logo, so we just got this piece of design
Re: (Score:2)
Re: (Score:2)
http://www.andrewkeir.com/images/news/coke-vs-pepsi-logo-design.gif [andrewkeir.com] or something like it
Re: (Score:2, Insightful)
Remember, this is the Internet Age, where incomplete, under-researched, poorly written, fluffy snippets of stuff everyone in the target audience already knows is passed off as news.
Modern America: Life, Liberty and the pursuit of Entertainment.
Re: (Score:3, Interesting)
Re: (Score:3, Interesting)
Yep, and they also miss out the BSD Daemon [wikipedia.org], and Hexley the Platypus [hexley.com] - which beat the corporate Windows and OS X logos any day. And lacking BSD, they miss the story of the two Texans reacting to the BSD daemon T-shirt [milk.com], one of the best stories in BSD history.
Re: (Score:2)
Thanks! I had been looking for that story. Last time I saw it, it was reprinted in an Ericsson company-internal Unix course compendium, under the title "Devil worshipping in Texas". There, it was illustrated with a three-year-old girl wearing a BSD tshirt and looking mischievous ...
Re: (Score:2)
I first read it in 'Getting Started with FreeBSD' - a shortened, printed version of the FreeBSD handbook, if I recall correctly. I had to go to a local free software distributor to buy the CD-ROMs and a printed manual. I'm guessing this was 1997 or 98, and I desperately wanted an operating system that wasn't Windows 95. I've still got the disk package floating around somewhere - version 2.2.6.
Re: (Score:1)
Re: (Score:1)
Re: (Score:2)
If we're talking about logotypes in general, there's actually quite a lot of interesting reading:
Coke vs. Pepsi branding [underconsideration.com]
Paul Rand's staggeringly impressive portfolio [areaofdesign.com] (More here [paul-rand.com]) -- IBM, NeXT, OS/2, ABC, Enron, Westinghouse, and UPS logos were all designed by Rand.
Rand also proposed (a fairly swanky) new logo for Ford in the 60s, although the company continues [muscularmustangs.com] to use the same logo that it did in 1912.
Famous logo nicknames [identityworks.com]
Raymond Loewy designed [raymondloewy.com] quite a few iconic oil company logos (and the US mail!).
Best and [underconsideration.com]
Geekiest logo evar (Score:0)