I particularly enjoy the FedEx logo. The first time I noticed the hidden arrow in the middle of it my eyes were opened to the uniqueness and thought that goes into some companies logo.
If we're talking about logotypes in general, there's actually quite a lot of interesting reading:
Coke vs. Pepsi branding [underconsideration.com] Paul Rand's staggeringly impressive portfolio [areaofdesign.com] (More here [paul-rand.com]) -- IBM, NeXT, OS/2, ABC, Enron, Westinghouse, and UPS logos were all designed by Rand. Rand also proposed (a fairly swanky) new logo for Ford in the 60s, although the company continues [muscularmustangs.com] to use the same logo that it did in 1912. Famous logo nicknames [identityworks.com] Raymond Loewy designed [raymondloewy.com] quite a few iconic oil company logos (and the US mail!). Best and [underconsideration.com]
Woefully incomplete (Score:5, Interesting)
What about Amiga? Commodore? The Mac 'smile'? MS-DOS?
The article's pretty scant on details even for the logos they did describe. Commodore might not be around any more, but their logo remains iconic.
Re:Woefully incomplete (Score:1)
Re: (Score:2)
If we're talking about logotypes in general, there's actually quite a lot of interesting reading:
Coke vs. Pepsi branding [underconsideration.com]
Paul Rand's staggeringly impressive portfolio [areaofdesign.com] (More here [paul-rand.com]) -- IBM, NeXT, OS/2, ABC, Enron, Westinghouse, and UPS logos were all designed by Rand.
Rand also proposed (a fairly swanky) new logo for Ford in the 60s, although the company continues [muscularmustangs.com] to use the same logo that it did in 1912.
Famous logo nicknames [identityworks.com]
Raymond Loewy designed [raymondloewy.com] quite a few iconic oil company logos (and the US mail!).
Best and [underconsideration.com]